Station Profile

Format & Call Letters

Hot Adult Contemporary - KMGX-FM 100.7

Format Description

The New Mix 100.7 plays the  Best Variety in Bend.

Mix 100.7 is designed for Central Oregon’s fun and playful mindset with music from the ’80s, ’90s, 2000s, and today's hottest hits.

The Mix 100.7 been Central Oregon’s heritage Adult Contemporary radio station since its debut in 2000.

Mix 100.7 features music from the ’90s and today and targets Adults 25-54 with the core demo targeting Woman 35 to 54 years old. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Mix 100.7 targets active consumers with purchasing power. The median age of your average Mix 100.7 listeners is 44.

Mix 100.7continues to dominate in its target demo.Mix 100.7's Hot AC format is America's fastest-growing radio format and targets consumers with a high disposable income.

Artist Profile: Mix 100.7 features great music from artists like Ed Sheeran Adele, Maroon 5, Katy Perry, Train, Pink, Bruno Mars, Kelly Clarkson, Rihanna, Coldplay, Matchbox Twenty, Taylor Swift, Jason Mraz, Greenday, Alanis Morissette, Madonna, Uncle Cracker, Sheryl Crow, Lewis Capaldi, Counting Crows, and more.

The Mix 100.7 has long been Central Oregon’s “Listen at work” station. We play the Best Mix of Hits for your Work Day.

Mix 100.7 is proud to be involved in community events and supports numerous local charities throughout the year.

Get exposure for your business with thousands of potential customers each week with Mix 100.7 FM.

Demographic Profile

Mix 100.7 listeners are in their prime spending years.

Age: Mix 100.7 targets women 25 to 54.

Gender: Females 12+ favor Mix 100.7's format.

- 61% of  Mix 100.77 listeners are female while 39% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: Mix 100.7 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: Mix 100.7's listeners have high earning power.

- Over 40% of Hot AC listeners in America have an income of over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of  AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: Mix 100.7 listeners are well educated. Almost 70% of Hot AC listeners have attended college. 

Investments: Mix 100.7 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Mix 100.7 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

Mix 100.7 listeners enjoy going out to music concerts, sporting events, bars,  and restaurants.

Mix 100.7 targets affluent, active listeners with purchasing power in the prime demographic for advertisers.

Mix 100.7's format targets consumers with high disposable income.

Lifestyle Profile

Mix 100.7 targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Mix 100.7 listeners are huge shoppers with purchasing power.

Mix 100.7 Listeners in the past year

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children's clothing, men's and woman's shoes, and accessories.

Mix 100.7 listeners are in their prime income and spending years.

Here's Why Mix 100.7 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Start Your Day with the Kidd Kraddick Morning Show On Mix 100.7

Mix 100.7 has the longest-running syndicated morning show in the market. The Kidd Kraddick in the Morning show has been delivering Central Oregon our entertainment and celebrity news since 2002! 

With the cast’s individual personalities and lively discussions on every-day subjects, the show creates a powerful emotional bond with its audience and covers topics that moms and daughters alike want to hear. It’s a show that mom can listen to in the car with the kids and know the show will never embarrass her.

Often described as an “emotional roller coaster,” The Kidd Kraddick Morning Show is renowned for being completely irreverent and hilarious one moment, then profoundly touching the next. It’s the closest thing to Oprah on the radio.

A family-friendly, character-based reality show. Every morning, the gang reveals everything about their lives. The show is a daily soap opera that listeners won’t miss.

A morning show with true star power. The biggest celebrities call in and visit the show.

Wake up to The Kidd Kraddick Morning Show weekdays 5 AM to 9 AM on Mix 100.7

Mix 100.7 Listener Profile

“Kerry” ~ Female, 38 years old. The mother of 3 children under 10 years old, and employed full time in sales, Kerry is the embodiment of a multi-tasker, and unquestionably the CEO of her household. College-educated, and a transplant to Bend nearly a decade ago.

Wasn’t always a Mix 100.7 listener, but followed the Kidd Kraddick in the Morning Show to the station in 2013. 

“Jerry” ~ Male, 54 years old. The owner of a local dermatology clinic. Jerry claims to not know why he likes the station, “it’s the station we have on in the clinic, and I guess I just sort of started listening outside of work too”.

Mix 100.7 Coverage Map
50,0000 WATTS

Bigger Signal, Bigger Coverage Area, More Listeners