Station Profile

Format & Call Letters

Today’s Country - KSJJ 102.9 FM

Format Description

Today's Country KSJJ 102.9 plays the biggest Country music artists in America today.

Today's Country KSJJ 102.9 targets affluent listeners 25 to 64 years old with a strong core audience of Adults 25 to 54.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

 Today's Country KSJJ 102.9 has been Central Oregon’s top country station since 1982, has never lost a rating's book contest to any other country competitor.

Great artist, great songs! Today's Country KSJJ 102.9 listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Sam Hunt, The Band Perry, Zac Brown Band, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Josh Turner, Thomas Rhett, and many more.

Today's Country KSJJ 102.9 Country music format has become popular at work with listeners.

Today's Country KSJJ 102.9 has been recognized as a:2014 ACM awards “Small Market Country Station Of The Year” nominee.

Today's Country KSJJ’s 100,000 Watt signal from Jack Pine Ridge is the only country signal in the market to reach the country.   

Today's Country KSJJ 102.9 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

Today's Country KSJJ 102.9has demographic appeal with consumers who have purchasing power!

Age Composition: Today's Country KSJJ 102.9 targets Affluent consumers in the 25 to 64 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

Gender: Females 12+ favor Today's Country KSJJ 102.9's format.

- 56% of  Mix 100.77 listeners are female while % are male.
- The majority of this consumer group falls significantly into the 25 to 64 age group.

Occupation: Today's Country KSJJ 102.9 listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

Household Income: Today's Country KSJJ 102.9 listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: Today's Country KSJJ 102.9 listeners are well educated. The majority of Today's Country KSJJ 102.9 listeners have attended or completed college or more.

Investments: Today's Country KSJJ 102.9 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Today's Country KSJJ 102.9 attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with Today's Country KSJJ 102.9.

Lifestyle Profile

Today's Country KSJJ 102.9 listeners are in their prime earning and spending years.

Today's Country KSJJ 102.9 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Today's Country KSJJ 102.9 is targeted to reach active consumers in their prime spending years.

Today's Country KSJJ 102.9 Listeners Have Purchasing Power

Today's Country KSJJ 102.9 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Today's Country KSJJ 102.9 is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why Today's Country KSJJ 102.9 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Join RL & Sabrina In The Morning On Today's Country KSJJ 102.9

Get up to RL & Sabrina in the Morning, Central Oregon’s most listened to morning show weekday mornings 5 AM  to 9 AM.

Start your morning with the hottest Country artists like Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, and Faith Hill.

RL Garrigus, the market’s most recognizable newsman, and OAB Hall of Famer! keeps you informed with the latest news, weather, and sports 

He moved to Bend in 1979.  R.L. has won numerous local, state, and national awards for his news coverage and community involvement. He is in the Oregon Association of Broadcasters Hall of Fame as a 2004 Heritage Broadcaster of the Year. Over his 35-year career, he has written and produced nearly 400,000 newscasts.

Sabrina, while working along the East Coast of Florida was nice, her heart always longed for the mountains. Opportunities arose in Central Oregon, work was fulfilling for several years and now she’s excited (completely freaked out) to be on back on the air with Today’s Country KSJJ 102.9.

Wake up to RL & Sabrina In The Morning Weekdays on Today's Country KSJJ 102.9. 

Real Listener Profiles

“Mark” ~ Male, early 60’s, owner and principal of a heritage auto dealership. A family man with a wife and son. Born and raised locally, went to college at a state school in the Valley. Enjoys golf, skiing, road cycling, and bird hunting with his dogs.

“Molly” ~ Early 40’s female, former Deschutes County Communications Director now streams KSJJ from afar. Married with 2 border terriers, and no children. Country club member that is a pure socialite, and a thespian performing in local plays.

“Megan” ~ Nineteen-year-old female. A recent graduate of Redmond Proficiency Academy. Active rodeo queen supplementing her income as an outside sales rep for agricultural products and tack. Planning to further her education at Eastern Oregon University.

 Get more customers and increase sales with Today's Country 102.9.

Today's Country KSJJ 102.9 Coverage Map
 A massive 100,000 WATTS equals more exposure.