Station Profile

Format & Call Letters

Alternative Rock - KRXF-FM / “92/9FM”

Format Description

92/9FM is not an era of music – it's a state of mind. 92/9FM LOCAL, INDEPENDANT.

Since 2006, 92/9FM has mirrored the independent, active, and progressive spirit of Central Oregon. This alternative rock station offers a multi-genre and decades-spanning 1,000 song playlist programmed by Gen X, for Gen X.

92/9FM is Bend's Alternative Rock Station playing great music of the 1970s, 1980s, 1990s.

92/9FM targets Adults 18-49 Core: Males 25-44.

92/9FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

Core Artists: 92/9FM plays Social D, The Clash, Death Cab for Cutie, Bob Marley, Johnny Cash, Sublime, Ramones, Muse, Radiohead, Red Hot Chili Peppers, Coldplay, Nirvana, Foo Fighters, Linkin Park, 30 Seconds to Mars, The Smashing Pumpkins, The Killers, Incubus, The White Stripes, Pearl Jam, Nickelback, R.E.M., 3 Doors Down, Papa Roach, Weezer, The Cranberries, Alice in Chains, Garbage, Jimmy Eat World, Hoobastank and much more.

92/9FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

92/9FM's Alternative Rock music format continues to be one of the most top rated formats in America for advertisers.

92/9FM is designed to reach active consumers in their prime spending years.

92/9FM was voted “Best Radio Station” by readers of The Source Weekly ten (10) years running! Mid-day DJ, Kris, voted “Best Personality” over the same period. and, we never solicit for votes.

Reach: 92/9FM’s 100K Watt signal from Jack Pine Ridge penetrates deep into the core of the metro and delivers the entire 3 county MSA.

92/9FM's Alternative Rock is a format that has proven itself to be timeless!

Demographic Profile 

92/9FM has a wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Alternative Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Gender: Approximately 54% of 92/9FM listeners are male while 46% are female.

Household Income: Alternative Rock listeners in America have high earning power.

- Over 25% of Alternative Rock listeners in America have an income of over $75,000.
- Approximately 25% of Alternative Rock listeners in America have an income of $50,000 -$74,999.
- Over 30% of Alternative Rock listeners in America has an income of $25,000 - $49,999.
- Approximately 50% have an annual household income of over $50,000 a year.

Occupation: 92/9FM listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: 92/9FM listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: 92/9FM targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:92/9FM attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

92/9FM listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with 92/9FM.

Home: 92/9FM targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

92/9FM targets listeners with purchasing power in the Central Oregon area.

92/9FM Listeners

92/9FM is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to thousands of active shoppers every week on 92/9FM!

We Live Here

92/9FM has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At 92/9FM, we love taking part in community events and getting behind local causes that affect our listeners.

92/9FM is extremely proud of its commitment to actively support hundreds of worthwhile causes.

Start Your Day With Mike Thomas on 92/9FM

Join The Mike Thomas Show every Weekday morning on 92/9FM. 

Mike talks life, sports, Bend happenings, traffic updates and plays lots of all your favorite Alternative Rock music.

"I love getting up early in the morning to play music and tell you about the day. I also like to get off work early enough to go play in Central Oregon every afternoon", said Mike.

I love doing the typical Central Oregon outdoor stuff. I also listen to all kinds of music, read all kinds of books and magazines, and hanging out with friends."

Wake up to Mike Thomas weekday mornings 6 AM to 10 AM on 92/9FM.

Actual Listeners. Only the names are changed!

“Randy” ~ Male, 34 years old. He's a homeowner. His wife stays home to care for their 2 small children, and 1 huge dog. Randy is a chemist for a local agricultural products firm. Relocated to Bend 5 years ago to chase that unique Central Oregon lifestyle. Actively pursues that lifestyle; mountain biker, snowboarder, fly fisherman, outdoor enthusiast. For him, 92/9FM is the soundtrack of his younger years, and is equal parts nostalgia and new music!

“Renee” ~ Female, 41 years old. An owner-operator of a well-established snowboard/skate shop in Bend. Married, no kids, 3 dogs. Renee’s lifestyle embodies the Westside Bend attitude. Enjoys the outdoors, snowboarding, and time with friends.

92/9FM Coverage Map
100,000 WATTS